Published on Sunday, 07 April 2019 23:48
Written by Seraph
UNIQLO, the Japanese global apparel retailer, announces that it will begin rolling out a Spring/Summer 2019 collaboration collection with alexanderwang from Friday, April 12. The full collection will be available online and at Orchard Central Global Flagship Store, while selected items will be available in all stores.
This second partnership with alexanderwang builds on the LifeWear commitment to making life better, bringing together the exceptional functionality of UNIQLO’s innovative AIRism fabric with alexanderwang's sleek styling.
Speaking ahead of the launch, Alexander Wang said, “Working with UNIQLO on the second season of the collaboration felt like there was a mutual understanding of not only aesthetics but of each other’s work ethic. It was easier coming together this time round to accomplish a similar goal from various touch-points. Innovation has always been at the forefront of our design and creative process, and functionality serves a huge purpose in the way our customers and I dress. Therefore, through the influence of innovation, technology and functionality, this special AIRism collection was born.”
Keeping women comfortably stylish
The collection adds new value to LifeWear by combining the year-round comfort of functional AIRism apparel with the signature alexanderwang look. Five of the 11 women’s items employ the sheerest-ever AIRism fabric, developed to feel like a “second skin.” During summer, women can enjoy camisoles and slips featuring a fabric so smooth, light and comfortable that they almost forget they are wearing them. Another fabric used in the women’s collection is a proprietary, new, seamless type of AIRism that is designed for both indoor and outdoor use. This new AIRism fabric is supportive but not constrictive, and is a perfect material for bras and even shorts to maintain comfort.
First-ever cotton blend AIRism for men
Men’s items include T-shirts and tank tops that incorporate a new fabric comprising a premium cotton finish and an AIRism interior. The fabric feels smooth and comfortable and is sufficiently thick so these innerwear items can also serve as regular outerwear. The men's boxer briefs also use this fabric to enhance comfort on hot summer days. As seen in the previous season, the waistband is also adorned with the collaboration logo that wearers could casually show.
ABOUT ALEXANDER WANG
The Alexander Wang brand’s sensibility is a reflection on contrasts, blending seamlessly between the refined and the imperfect. His collections have an un-precious outlook on fashion and always reflect a sense of ease. He is renowned for his irreverent approach and for perpetually evolving and re-contextualising the urban uniform. Born and raised in San Francisco, California, Wang moved to New York City and launched his eponymous label in 2005. The brand currently owns and operates five flagship stores in New York, London, Beijing and Shanghai, as well as alexanderwang.com, in addition to seven franchised and partnered stores globally. The Alexander Wang collections are also available through luxury retailers worldwide.